A little bit about me

As a creative professional with more than 17 years of experience, I have honed my skills across various disciplines within the advertising industry, design studios, and in-house teams. My primary focus and passion revolve around digital design, art direction, and empowering fellow designers to reach their full potential. I take immense pleasure in crafting visually striking designs with precise attention to detail, pushing my limits with emerging technologies, and driving innovative creative concepts forward. One of my significant strengths is adaptability, allowing me to effortlessly transition between design, coding/development, and team management. My experience in working within an agency has given me the ability to manage

several projects simultaneously, each with its unique set of challenges, including meeting client expectations and briefs. During my career, I have encountered several obstacles while working on different projects. However, these challenges have given me valuable experience that has enabled me to lead with creativity and mentor and develop my team members. As a result, I have grown to love this industry and have become a proficient performer in this field. As a highly focused individual, I am confident in my abilities and believe that I am a top-tier designer/team leader poised to take the next step in my career.

Skills at a glance

Digital marketing

Experience in promoting products, services, or brands through digital channels such as search engines, websites, social media platforms, email, mobile apps, and other digital media.

Coding

I am highly skilled in HTML5 and CSS and have a strong foundation in Three JS, which I am currently learning. With this knowledge, I am able to create engaging and interactive animations and visual effects to enhance the user experience.

Digital design

In my work, I strive to create designs that are aesthetically pleasing, intuitive, and effective in achieving the intended objectives. This includes designing websites and apps that are user-friendly, visually appealing, and optimised for search engines and other digital marketing channels.

Creative advertising

As a creative advertising professional, my experience involves developing and executing effective advertising campaigns that engage and persuade the target audience. I have a deep understanding of the creative process, from ideation to execution, and the skills necessary to create memorable and effective advertising.

Optimisation

To track the success of campaigns, I have experience using Google Analytics to monitor website traffic, user behavior, and other key metrics.

Creative team lead

I understand the importance of fostering a collaborative and supportive work environment that encourages creativity, innovation, and growth. I provide mentorship and guidance to team members, helping them develop their skills and reach their full potential.

Current / previous roles

People's Postcode Lottery, 9+ years

Digital Design Manager / Art Director

My role involves leading the creative direction of the digital design team for national marketing campaigns and digital projects. I plan and oversee photoshoots, including creating photography briefs and working closely with photographers. Furthermore, I am responsible for supervising a team of digital designers, managing their workloads and deadlines, providing guidance, and ensuring that all projects are completed to a high standard while staying true to Postcode Lottery brand.

The Bridge Advertising, 6 years

Senior graphic / digital designer

As a senior designer, I was responsible for designing and delivering creative content for national print and digital campaigns. My work played a critical role in helping clients effectively communicate their message to their target audience. To achieve this, I collaborated closely with clients to understand their needs and requirements and used my creative input to bring their vision to life.

Gael Ltd, 4 years

Graphic / digital designer

In this role, I was responsible for designing print advertisements for various publications, including creating compelling visuals and writing persuasive copy that effectively communicated the benefits of the product or service being promoted.