The objective of the project was to create a visually compelling and memorable horror festival logo that captured the essence of the event and appealed to the target audience. The horror festival logo was required to be visually captivating, memorable, and easily recognizable to the target audience while also being versatile enough to work across various mediums such as online and print materials. It was also necessary that the logo could be produced within a limited budget.

The result was a visually captivating and memorable horror festival logo that effectively conveyed the essence of the event and resonated with the target audience. The design was versatile enough to be used across various mediums, such as online and print materials, and was created within the budget constraints.

In addition, the logo's impact was enhanced by the incorporation of sound, which evoked an uneasy feeling of dread, and motion design that resembled the quality of an old VHS tape. These added elements added an extra layer of depth and intrigue to the logo, further capturing the essence of the horror festival and leaving a lasting impression on viewers.