Rock Radio was Scotland's first classic rock station. The music is the star: Playing all the essential rock classics from the past 40 years, lovers of rock will find everything they need at Rock Radio. Each show is packed with a mind-blowing selection of rock genres spanning the past four decades, with hits from AC/DC to ZZ Top and everything in between.

As a member of the creative team, I played a leading role in the design and development of a set of outdoor advertising posters for Rock Radio. The project required a comprehensive understanding of the brand's identity, target audience, and the principles of effective outdoor advertising. I worked closely with the art director and the rest of the team to ensure that our designs accurately reflected the brand's messaging and were visually engaging to passersby. Throughout the process, we conducted thorough research and testing to ensure that the posters were strategically placed in high-traffic areas and optimized for maximum exposure. The success of the campaign was a testament to our collective effort and demonstrated the power of compelling outdoor advertising to reach and influence a wide audience.