The objective of the project was to create an attention-grabbing 6-second online sting for Fusion, a flavored sparkling water brand that targeted the energetic and fun-loving demographic of 18-25 year-olds. The brand's unique fusion of flavors and fizz set it apart from the competition and perfectly aligned with the refreshing and exciting lifestyle of its target audience.

I employed a colorful and vibrant visual design that complemented the brand's energetic and upbeat music to captivate the audience's attention and create a lasting impression. The 6-second online sting successfully communicated Fusion's fun, flavorful, and fizz-filled essence in a way that resonated with the target audience and enticed them to try the product.