Postcode Lottery Group has been operating since 1983 with the goal of contributing to a better world through the operation of charity lotteries, media and publishing activities. Its sole objective is to support charitable and social initiatives worldwide. Postcode Lottery Group is one of the biggest private charity donors in the world.

My role involves leading the creative direction of the digital design team for national marketing campaigns and digital projects. I plan and oversee photoshoots, including creating photography briefs and working closely with photographers. Furthermore, I am responsible for supervising a team of digital designers, managing their workloads and deadlines, providing guidance, and ensuring that all projects are completed to a high standard while staying true to Postcode Lottery brand.

Our company's multiple nationwide campaigns have produced remarkable results, including a steady rise in ticket sales and a high level of player retention. In fact, the churn rate for our company is at its lowest point in our history, which is a testament to the effectiveness of our campaigns. Moreover, our efforts have gone beyond increasing revenue for our business, as we've also been able to raise over £1 billion for charities and local good causes. These impressive outcomes are a direct result of our successful campaigns, which have been tailored to engage and inspire our target audience. We take great pride in our contributions to society and remain committed to creating meaningful campaigns that make a difference.